our brand story

People choose Mississauga for many reasons
but three qualities knit the social, cultural and economic life of our city together in a unique way.

These three ingredients create a one-of-a-kind place we call home – Mississauga.

our brand ingredients

Brand ingredients are the most important
attributes of a place. They are the foundation
of a clear and compelling story that a city
wants to communicate to the world.

welcoming world culture

Mississauga’s welcoming world culture is rooted in the rich mosaic of our communities. We hail from every part of the world. We call Mississauga home but our global connections and diverse talents create a vitality that help the city prosper.

naturally enriching

Mississauga offers a balanced and enriching lifestyle. Vibrant culture, excellent parks, green spaces, and recreation and leisure facilities provides residents and visitors a wide range of options and enjoy unique Mississauga moments.

inspiring possibilities

It’s the inspiring possibilities that make us so passionate about Mississauga. We have a shared vision for the City. Even more important, we’ve always had the kind of “can do” spirit and commitment to excellence that makes great
things happen.